The idea was to interact with foodies on TikTok with a digital cooking competition in order to talk and engage with a new target audience online. By creating an interactive and engaging campaign on a new platform, discovery+ will reach a broader audience and interact with the foodies in a new way.

Molly Malhotra - Research, Ideation, Strategy, Copywriting

Adam Thörnell Bergvall - Research, Ideation, Art Direction, Editor

Result: Discovery+ Choose this as winning project